Product Overview
The Learning apps product organization did not have consistent branding and color treatment. Each product design expressed gaps in creating the design without defined colors and visual language; this create many excessive meetings for each product team.
Proposal
With the challenge of product and marketing alignment, I approached the product and design directors to propose a once-for-all effort to create visual branding for each app. I produced a branding roadmap and timeline.
Proposed roadmap that leads to an approximate timeline
Approach
I decided to take on the whole product family to ensure consistency in branding and style. The key was strictly creating a comprehensive presentation and demo that present key evidence on the design rationales. Once getting sufficient colleagues' input and the managing director's buy-in.
Proposed roadmap that leads to an approximate timeline
Proposed design
The propsed design ensure the product fundamental functions are intuitive. The color palette is based on company branding. The Graphic language focus on depth and modern look and feel using the gradient and white space to create 3 dimensional space.
Proposed Design using the company branding color palettes consistency. Ensure the icons are intutive.
Create individual logo deck
The next effort was to identify the key stakeholders and have a focused meeting to get feedback. The initial logos were reviewed and approved within 2 months. And the final branding specs and assets, plus the preliminary product home page were produced in 1 month.
Media Share: Focused the media with play icon
Learning Catalytic: Focus on validation with response from fellow learners and instructors.
Learning Catalytic: Focus on validation with response from fellow learners and instructors.
Group work: Framing on the collaboration with individuals, with subtle hints at 'checkmark' iconography. With the checkmarks giving more motion and synergy.
Dynamic study modules: Focus on 'dynamic' aspect, and subsequently hints at study using book depiction.
Results
The branded app logos helped produce a unified product page and marketing page for each app. The Product team present the app lineups in many demos to the upper management and gained traction and funding in further developing each app.
Each app's product designers were able to efficiently produce designs with defined color palettes and visual language. The branding effort was very well received and celebrated by the product and design organization.
New branded App Icons appears on the My Pearson website.